Jason Herd | Founder & CEO

Jason Herd is a seasoned professional in the construction industry and a pioneer in construction software solutions. He began his career at 16, joining the Ontario Youth Apprenticeship Program, and quickly advanced through his education, completing a two-year electrical engineering technician program in just 18 months. By 21, he was licensed and managing large projects like the Tim Hortons Field contract.

As vice-president and director of business development at Fairway Electrical Services, Jason helped grow the company from $3.5 million to $20 million. Identifying gaps in operational processes led him to founding Tradetraks, a SaaS platform designed to streamline operations, finance, health and safety, and communication for trades businesses. Under his leadership, Tradetraks has become a disruptive force, empowering tradespeople with innovative tools.

Chad Tiffin | Technical Co-Founder & Lead Developer

Chad Tiffin is a seasoned full-stack software developer with over 20 years of experience. Before joining Tradetraks, he devoted his expertise to assisting startups with their technical challenges and complex builds. Chad excels at building intricate data models and creating scalable, agile project management features. His deep understanding of software development allows him to identify root problems and develop robust solutions from the ground up.

At Tradetraks, Chad leads the development team, ensuring the platform remains at the forefront of technology in the construction software space. His ability to translate complex requirements into user-friendly, efficient solutions makes him an invaluable asset to the team. Chad's commitment to innovation and excellence drives the continuous improvement of Tradetraks' offerings, helping clients achieve their operational goals with greater efficiency and ease.

Michael Hornby | Technical Services Specialist

Michael Hornby brings a wealth of experience to the Tradetraks team as the Technical Services Specialist. With over 20 years in the technology sector, Michael has a proven track record of helping companies overcome complex technical challenges. His expertise spans various domains, including software development, systems integration, and IT project management.

Before joining Tradetraks, Michael worked with several startups, providing strategic technical guidance and innovative solutions that drove their success. His ability to translate technical requirements into practical solutions has made him a valued asset in every team he's been part of. At Tradetraks, Michael's role involves ensuring that the platform remains robust, reliable, and ahead of industry standards, helping clients achieve seamless operational efficiency.

Jim Lamelza | Strategic Advisor

Jim Lamelza serves as the Strategic Advisor at Tradetraks, bringing over 37 years of extensive industry experience to the team. With a distinguished career in the construction and technology sectors, Jim has a proven track record of identifying market opportunities and crafting strategies that drive business success. As the owner of DataBid, he has honed his expertise in delivering innovative solutions that meet the needs of the trades industry.

Jim's deep understanding of industry dynamics and his strategic vision make him an invaluable resource for guiding Tradetraks' growth. His collaborative approach and forward-thinking mindset have consistently helped teams navigate complex landscapes and achieve their goals. At Tradetraks, Jim's role is pivotal in shaping the company's strategic direction and fostering relationships that enhance its market presence.